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Showing posts from December, 2017

How to set up a data warehouse in a day without any code

For a short period of time, I was the Director of User Acquisition for a company called US Mobile. In my eyes, user acquisition requires a huge amount of cross functional visibility in order to get the answers to questions like "how do I spend our budget?" or "where is the growth bottleneck?" At the time, we didn't really have easy ways to get answers to those questions, so we had to solve the problem of getting easy access to data. 
At every company that I've ever worked for (ie. Amazon), the gap between what the engineers can get access to and what the business team can get their hands on is large. There are, of course, vertical specific solutions that tailor themselves to specific demographics. For example, Google Analytics, Mixpanel, and Kissmetrics give a view into website analytics which is great for PMs and marketers. Intercom, Olark, et al. typically have some analytics for customer success. Some of the data is going to be internally in the database.…